Rompetrol Fill&Go
Fill&Go is a financial service from Rompetrol, the first pay at the pump system introduced in Romania. Initially addressed to business clients, the service expanded to regular consumers as a Personal Credit fueling card.
Recently, Rompetrol introduced the debit version of the Personal card and changed the focus from fast refilling to getting more out of your payments with the card.
We communicated this new direction by building on the idea that you drive in a Rompetrol station to get something for your car (mainly fuel), but you drive out with something extra, for you, because of all the benefits of the card.
The tagline is a play on words that means at the same time that the card is full of benefits and that your refill comes with benefits.
Key Visual #1 - Fuel discount
Translation: Come in for fuel. Keep going and going.
Key Visual #2 - Shop discounts
Translation: Come for your car. Leave with a treat for yourself.
Key Visual #3 - Restaurant discount
Translation: Come for a snack. Take it further with a dessert.
Newsletter sent to Vodafone clients.
Translation: The Fill&Go Car. Full of benefits for mobility.
Newsletter inviting F&G card owners to try the related mobile app.
